Beer Marketer's Insights
Las Vegas-based Cannaki Beverage, which specializes in still and sparkling bevs using nano-infused CBD, has brought in $1 mil from Redfund Capital via promissory note convertible to Cannaki shares. The 2-year note carries annual interest rate of 14% and can be converted at Redfund's discretion at any time during term, Redfund said. “Cannaki has a strong network in the USA, Mexico and Europe and they are planning to expand their products’ reach to Asia and South America,” said Redfund ceo Meris Kott.
It took over 20 years, but Red Bull has finally notched its first restaurant chain as a national customer. On Apr 29 Sonic will start selling Red Bull Slushes at its 3,600+ stores around US, CNBC reported, via Cherry Limeade flavor offering same caffeine boost as canned brand. As part of alliance, Red Bull’s cans also will find a home at eateries operated by Inspire Brands. Red Bull won’t diverge from its cans-only format, with Sonic employees popping open cans to make the slushies – using 2 oz for small slushie, full 8-oz can for the 44-oz Route 44. As CNBC noted, Red Bull already has been offered regionally in Steak N Shake, but this reps first nationwide deal.
Separately, professional Fortnite gamer Tyler “Ninja” Blevins will be featured on limited-run Red Bull can starting Apr 1, anchoring promo urging consumers to upload photo or video showing how they game with chance of winning trip with their gaming partner to Red Bull gaming event alongside Ninja.
Philadelphia City Council members are facing primary elections May 21 “and Democrats fighting to keep their City Council seats are having second thoughts” about 1.5-cents-per-oz tax on sugared bevs they pushed through a coupla years back, noted editorial in Wall Street Jnl, which cautioned, “other cities can learn from this spectacle of regret.” While State Supreme Court upheld Mayor Jim Kenney’s right to implement tax, it has been anything but a slamdunk, and now the City Council has voted “to conduct a study to show the economic consequences of the tax.” Councilwoman Cherelle Parker, facing a pair of challengers in upcoming primary, griped that study was “political weaponry.” “Any wounds will be self-inflicted, but Ms. Parker is right to fear the findings. The soda tax is destructive and was even intended as an act of revenge, according to a January criminal indictment,” wrote WSJ. That refers to origin of tax in case against John “Johnny Doc” Dougherty, a biz mgr for Intl Brotherhood of Electrical Workers 98, who after being angered by how Teamster political ads portrayed him, convinced City Councilman Bobby Henon to back the soda tax. Dougherty “boasted” that tax “will cost Teamsters 100 jobs in Philly.” Teamster Local 830 said job cuts “have been even higher.”
WSJ also reviews how “tax burden has disproportionately” hurt lower income residents, “taken toll on retail employees,” including much publicized closing of local Shop Rite, and has “failed to create incentives for consumers to choose healthier drinks.” Also, “only $38.2 million went to Pre-K” programs out of more than $149 mil collected in taxes in first 2 yrs, per WSJ.
In separate article in Philadelphia Tribune, Mayor’s Chief of Staff James Engler defends funding so far, which had “been stuck in neutral” as city waited on Supreme Court ruling. He said the tax will help expand Pre-K seats by 250 this year and by over 1,000 in 2020. “The unprecedented growth in city spending under Mayor Jim Kenney has not led to a decline in the poverty rate,” in Philly, noted Tribune. City spending is on track to increase 21% since Kenney took office in 2016, “the most during any four year period in the city’s history.” Other accounts have refuted other aspects of Wall St Jnl’s stance, pointing out, for instance, that Shop Rite might have been struggling anyway and tax didn’t stop rival grocer from opening new store within city.
Better to ask forgiveness than permission. That seems to be Coca-Cola’s stance in announcing launch next month of first Coca-Cola-branded energy drink, slim-can entry with 80 mg of naturally derived caffeine that will break in Spain and Hungary, even as arbitration over permissibility of launch with Monster Beverage has not yet concluded. The launch comes at delicate time in relationship between the partners, as KO decides whether to pony up for additional equity of richly valued energy drink marketer, and MNST ponders whether road to eventual sale of co might be better attained via another strategic partner. We’ve heard that some very preliminary contacts may already have occurred along those lines, tho breakup of so far very fruitful KO/MNST alliance still would have to be rated a low-odds possibility. Coke of course holds 19% stake in MNST, shipped its own energy brands over to that co years back and serves as global distribution partner for full portfolio, with only some exceptions.
Coca-Cola Energy first: it will be packed in 250-ml (8.4-oz) slim can richly hued in maroon shade of Coca-Cola liquid, with iconic red disk prominently displayed at top of barrel and label boldly listing makeup as “High Caffeine. Guarana. B Vitamins.” Ingredient list conspicuously omits taurine. The zero-sugar version uses sweetener mix of sucralose and ace-K.
Unlike PepsiCo, which tried to deflect similar conflict with its energy partner Rockstar by declaring Mountain Dew Kickstart to be an energy-like soda rather than an energy drink – KO’s global cmo for sparkling biz, Javier Meza, was explicit that “Coca-Cola Energy is an energy drink with 80 mg of caffeine (per 250 ml). Classic Coca-Cola is a soda—not an energy drink—with 24 mg of caffeine (per 250 ml).” He described Coke Energy flavor as “a great Coca-Cola taste that people know and love with sweet and sour, fruity notes.”
Tho Coke would seem to have outstanding partner brand in Monster, Meza argues that his co’s quest to be “total beverage company” requires it to extend portfolio into all promising channels and Coca-Cola variants. The latter has included such entries in various global markets as Coca-Cola Plus Coffee, Coca-Cola Original Taste – Less Sugar and relaunch of Diet Coke in flavors like Strawberry Guava and Blueberry Acai. In that context, “the launch of Coca-Cola Energy is the latest articulation of this strategy,” Meza said. Target is consumers age 18-35.
But Coca-Cola Energy is running up vs contract that MNST interprets as giving it sole role in developing new energy entries, issue that went to arbitration last Oct 31. At time, KO agreed to defer launches until Apr. Tho arbitration is not yet concluded – and we’ve heard it may stretch a bit beyond Apr – it may have been so as not to lose key summer sell-in window that Coke decided to proceed now with launch, at risk that adverse ruling could require new brand to be suspended. Assuming that doesn’t happen and brand seems to be succeeding, KO anticipates adding other countries starting next year. It’s presumed bottlers will enjoy higher margin with Coke Energy entry that they’re able to produce themselves on can lines.
In statement, KO said, “While the arbitration is pending, we are moving forward with the launch of Coca-Cola Energy in certain markets. This is in line with our original launch plans, which we shared transparently with Monster and the arbitrators at the initiation of the arbitration. Our decision to move forward reflects the commitments we made to our customers and bottlers related to the scheduled launch of this brand, which we intend to honor.” Asked what happens if ruling goes Monster’s way, Coke rep said, “We will respect the outcome of the arbitration and abide by the determination of the panel.”
Will Coke Accumulate More Monster Bev Shares? Or Maybe Move to Divestment Mode? Tho run-in over Coke Energy has drawn lotsa attention since surfacing last fall, we hear another milestone is approaching in coming weeks: trigger for Coke to up its investment in Monster. Tho we can’t get good handle on details, it seems that if KO chooses not to accumulate certain additional amount of MNST shares it faces reduction in its board representation from current 2 seats to 1 and may no longer be entitled to book Monster income in financial statements. At $250 mil or so, that’s not immaterial amount. MNST alludes to situation in financial filing that states, “The number of directors that TCCC is entitled to nominate is subject to reduction in certain circumstances. In March 2018, we entered into an agreement extending TCCC’s right to nominate two directors to serve until June 2019.” Original deadline for commitment was last Mar but it was extended to this Apr. Meanwhile, new ceo James Quincey and cfo John Murphy are likely to be scrutinizing balance sheet at time that tax law would allow them to repatriate proceeds of divestment of Monster shares without tax consequences. “The new cfo is looking to draw value out of the balance sheet and increase free cash flow, and as part of that is evaluating its stakes” in both Monster and in overseas bottlers, Consumer Edge Research’s Brett Cooper told us last week.
For its part, MNST brass may feel they’re backed into corner, with KO not committed to eventual acquisition of company and stresses emerging like the one over Coke Energy. We hear they may even have quietly initiated outreach to alternative strategic partners, possibly including Anheuser-Busch InBev, brand’s former partner that MNST famously jilted in making move to KO. (If so, KO would be well aware of contacts, given its 2 board seats.) Still aggrieved about exit, many Bud wholesalers in US have been picking up surging Bang Energy with particular glee as way to play in energy mainstream at Monster’s cost, and ABI is rumored to have made overtures about acquisition of brand, tho we hear price emerged as obstacle and talks may have concluded. Recent moves to move from last remaining indie distributors in Ariz and possibly in NY may all be part of quid pro quo as partners work out future. With regards to Ariz transaction that saw brand move from Kalil to Swire Coke, Cooper wrote, “With Coke potentially revisiting its equity stakes and in arbitration with Monster, we have gotten a number of questions on what would happen if Coke sold its stake in Monster. What we are seeing from Swire is affirmation or a reminder that Monster’s distribution agreements are with Coke bottlers and they are unlikely to give up a measurable percentage of bottlers’ volumes and profits.” So another possibility is that partners could sever financial ties without Monster necessarily abandoning newly energized red system following conclusion of Coke’s refranchising project. There are a lot of moving parts to this one. 
Lesya Lysyj, who’s run sales & marketing in US for Welch’s Foods for past 2 years, is rejoining another Weight Watchers Int’l alum, Dave Burwick at Boston Beer, where she’s signed on as cmo effective next month. Dave, a longtime Pepsi exec who also had good runs at Weight Watchers and Peet’s Coffee, came in as Boston Beer ceo last year, having long served on board of marketer of Sam Adams, Twisted Tea and Angry Orchard brands. Lysyj earlier worked as cmo of Heineken USA, meaning this brings her back into beer, after long run at Kraft Foods.
Dunkin’ is taking its cold-brewed coffee into confectionery direction with Apr launch of Chocolate Cherry Cold Brew, draft offering which will be woven into promo that month offering any mid-sized cold-brew for $2 during afternoon hours from 2-6 PM. Also entering bev mix as spring gets under way are Iced Tea Lemonade and Frozen Lemonade, both made from real lemon juice. On the hot side, Dunkin’ is adding Peeps Marshmallow Flavored Coffee as part of egg-shaped Peeps donut offering . . . Adopting hibiscus ingredient that’s proved popular in co’s Townshend’s Teahouses, Brew Dr is launching limited-time Power Flower Kombucha for summer, using hibiscus, orange, lemon, thyme and green tea. The new entry, out in 16-oz and 32-oz glass bottles and in kegs, will be sampled among New Yorkers from May 15 to Jun 15 via colorfully wrapped food trucks, which will also ply brand’s home market of Portland, Ore, during the warm weather months.
Count Kin Euphorics among the more intriguing, hard-to-classify brands that have been entering market, a social drink made from cognition-enhancing nootropics, stress-relieving adaptogens and botanics that makes you more social without the use of alcohol. “All bliss, no booze,” is one brand come-on. “Elevate your state without the hangover.”
Kin Euphorics is brainchild of Soylent cofounder Matthew Cauble, who left when meal replacement maker put off earlier vision of broadening into snacks, foods and other categories, and Jen Batchelor, a marketing exec and former associate of Zappos founder Tony Hsieh who worked with entrepreneur in his successful effort to bring downtown Las Vegas back to relevance.
Initial flavor, High Rhode, which took a year to formulate, contains ingredients like hibiscus, gentian root, orange peel, licorice root, bitter orange, GABA, 5-HTP, rhodiola and tyrosine, with sweetener mix of xylitol, monk fruit and stevia. Intent, Matthew said, was to replicate alcohol effect on neurotransmitters, without the negatives, and to obtain similar onset time of 10-20 minutes. Tyrosine, for example, is often recommended for alcoholics looking to kick habit, while rhodiola can have calming effect at certain times of day and energizing effect at others. Kin contains about 70 mg of caffeine per 2-oz serving. It’s packed in 750-ml glass bottles at $47 and meant to be parceled out in 2-oz shot sizes, or whatever variation works for individual user.
Discussion yesterday with Matthew focused as much on issue of loneliness as bev biz, with Kin envisioned as way to help bring people back together, elevating their mood without all the negatives of alcohol. He cited increasing amount of research suggesting that healthy socialization does a lot to alleviate stress and maintain physical and mental health. Hence the brand name, Kin. Tho it’s mainly an online play so far, we’d encountered Kin late last year at Listen Bar, a popup cocktail lounge in Brooklyn whose entire menu was based on non-alcoholic items, from Athletic Beer to Kin (BBI, Oct 24).
Tho “euphorics” takes some explaining as category designation, it was born out of realization that by now “relaxation” category has become hopelessly confusing, torn amid entries offering focus, sleep or other functions, and tarred by stigma of many failures. Tho Kin superficially might qualify as a mocktail, staffers keep the word alcohol out of discussion with consumers, so as not to prompt wrong set of expectations.
Marketing has been consistent with that loneliness-easing role: Kin has taken over karaoke bar and rooftop deck for events, and last week hired professional dancers to work dance party at Soho bar. It’s opened space in LA to host dinner parties and other events, but in NY will likely stick to more guerrilla style of shifting venues. This summer, brand will take to the streets, abetted by fact that, as a NA bev, it’s not constrained by container laws governing alc brands. So far, only retail presence has been at NY’s Café Clover (where it’s used in cocktail called Rising Bliss that comprises entire list on “Euphorics” part of drink menu) and adjoining grocery store.
Consistency is another key, particularly at time that burgeoning THC biz is bringing to market items with hard-to-predict properties from occasion to occasion. That helped drive decision to offer Kin in 750-ml bottle rather than 2-oz shots, giving consumers more flexibility in how they use it. Cauble said co is in process of staffing up on supply chain, operations and biz sides. Info at KinEuphorics.com.
Jones Soda brass may believe that time isn’t right for it to launch CBD bevs yet, but that’s not stopping cannabis-focused SOL Global Investments from getting its foot in the door. The Toronto-based co, which invests in US and European cannabis-related cos and maintains R&D alliance with Univ of Miami, took 8% stake in JSDA, worth about $2.3 mil. “Jones Soda has an iconic, retro brand in the Soda Bottle and Fountain Beverage sector, and we believe the company’s true value will be recognized by the market as its new offerings gain steam,” SOL chief investment officer Andy DeFrancesco said. “It is clear that Jones Soda is committed to being on the front lines of innovative product development, while staying true to their iconic brand.” SOL earlier this month received approval from Florida Dept of Health to proceed with acquisition of cannabis growing operation called 3 Boys Farm. As we reported yesterday, JSDA ceo Jen Cue had recently told investors she doesn’t see time as ripe quite yet for foray into CBD realm, given plethora of legal and regulatory uncertainties.
If there’s renaissance going on in sports drink sector, Hoist would have to be credited with being there at inception, considering that it’s approaching a decade now since precursor item launched in co’s Cincinnati base. But thru all those years that have seen flock of other brands enter market – most visibly Body Armor, by now the juggernaut that’s made clear the vulnerabilities of dominant Gatorade brand – Hoist has stayed small as it fine-tuned proposition, keeping liquid devised with nutrition co targeting endurance athletes stable but going thru series of packaging and production changes. Lately, it’s been hitting the gas, tho, expanding beyond Midwest to Southeast and Texas and moving beyond c-store base to grocers, including Kroger, which is picking up Hoist for 3 divs next month, and HEB, Cub Foods and Fresh Market. CVS drug chain took brand nationally in Jan and a Target test is slated for Sep. Seeking guidance, the co has recruited such seasoned allies as former Talking Rain ceo Kevin Klock and Coca-Cola and Aquahydrate vet Hal Kravitz to serve on board (Hal is chmn). Recipe just switched to all-natural one. Now Hoist’s 4 founders are heading into hunt for $3-5 mil in growth capital, with view of building sales and field marketing teams and hitting Ariz and Colo next year, then the West Coast in 2021 and East Coast in 2022. “Body Armor opened up the floodgates” of interest in alternative hydration options, cofounder Ben Schmidt said in discussion today. Buyers and category mgrs seem increasingly willing to move Hoist from functional bev ghetto right into sports drink set. Market leader Gatorade “no longer has a lock and key on those cooler doors,” he said. Hoist goes out in 16-oz plastic bottles in Dragonfruit, Strawberry Lemonade, Watermelon and Orange flavors priced at $1.99-2.29.
The brand’s 4 founders, childhood friends without any bev experience, had mulled doing a better sports drink in years after graduating college in 1999, after a friend who’d gone on to modest NFL career confided that those orange canisters on the sidelines often were filled with PediaLyte, as cofounders Kelly Heekin, who serves as prexy, and Schmidt, vp sales, explained today. The friends couldn’t quibble with PediaLyte’s efficacy but were convinced they could create more potent hydration option that tasted better and wasn’t positioned as a kiddie tonic. After a few more years of talk, they finally moved into action, pooling their money to launch a canned hangover cure in late 2009, working bars around last call with product sold out trunk of Heekins’ car. They soon realized that Thurs to Sun nights provides a narrow window in which to generate sales, even as consumers told them they were finding all kinds of other uses for drink as hydration option.
So they turned to Infinit Nutrition, which specializes in making custom powder mixes for endurance athletes, to help create perfectly balanced hydrator that doesn’t veer too far in the direction of hypertonic (like most sports drinks or coconut waters) or hypotonic (like many low- or zero-calorie options). Rather they wanted to claim space as truly isotonic blend, with a density (osmolality) that mirrors what’s in users’ bloodstreams. “Like an IV in a bottle,” as Schmidt put it. That’s a recipe in which sugar plays a key role, complicating the marketing challenge (see below).
Tho brand had been going out in proprietary bottle featuring elegantly curved profile and subtle color gradations, it seemed to conjure flavored water to some shoppers, and in any case couldn’t support transition from coldfill to hotfill production. So Hoist has switched to more familiar bottle that brings flavor to life but still allows glimpse at clear liquid. Positioning statement below brand name has gone from “Rapid Hydration” to “Science of Hydration” to herald the serious nutritional science underlying formula. In making switch to natural formulation, partners dropped crystalline fructose for cane sugar and took out all artificials.
Hybrid distribution system includes A-B network in Minn, led by Capitol Beverage, as well as MillerCoors network in Ohio led by Stagnaro. MC house United works brand in Georgia, Kimball in Tex and Webb & Gerritsen in Wis. They’re currently prospecting for partners in Carolinas.
Sugar Content Poses Positioning Conundrum DrinkHoist.com website lucidly explains why sugar is key component of balanced ingredient mix in truly isotonic entry, but that’s not a message consumers have been wanting to hear lately as they scrutinize labels’ added-sugar lines. So new package goes out of way to explain rationale, with text on front panel advising, “Minimal sugars added to enable faster absorption.” Issue has created conundrum for nutrition panel too. New label still states 16-oz bottle as containing 2 servings with 35 calories each. That would seem to be out of synch with gulpable sports drink most commonly consumed in one go. Shouldn’t serving size be the full 16 oz then? Heekins and Schmidt heartily concurred, but said that’s not in the cards quite yet: by now most consumers have been programmed to multiply the calorie listing by 2, to point where a stint where earlier Hoist experiment with single-serving format had some shoppers mentally doubling the listed 70-calorie figure to 140, well into the no-go zone. So attempt at clarity resulted in anything but that.
Tho it’s gotten swamped in all the noise emanating from recent Natural Products Expo West, recent Health & Nutrition Editor’s Showcase in NY offered flock of recent innovation worth taking a gander at. Highlights:
SlimFast Heads into Trending Keto Diet Realm with Shakes, Bars, Fat Bombs SlimFast’s new owner Glanbia is continuing brand’s trek back into relevance with launch of SlimFast Keto, a suite of powdered shakes, nutrition bars, “fat bombs,” a coffee creamer and MCT oil that aims to ride the Bulletproof train. Recall that Glanbia had picked up 42-year-old brand based in Palm Beach Gardens, Fla, last year from Kainos Capital, which had acquired it from Unilever and started the brand-renovation program. Latest entry in ramped-up innovation slate is keto diet that includes a 500-calorie, low-carb, high-fat meal, 2 of its meal replacements, 3 of its snacks and, for men, an added 200-calorie meal. The meal shakes, using whey and collagen protein, grass-fed butter and MCTs, are out in Fudge Brownie Batter and Vanilla Cake Batter flavors, in 10-serving canisters priced at $14.99. The “meal bars” based on whey protein and coconut oil MCTs are out in Whipped Peanut Butter Chocolate and Whipped Triple Chocolate flavors, in boxes of five 1.48-oz bars at $9.99. The snack option takes the form of the Peanut Butter Cup Keto Fat Bomb made with MCTs from coconut oil, at $9.99 per 14-unit box. Also in mix is the creamer, using grass-fed milk, and MCT oil (pure coconut oil) along with keto test strips to gauge your progress. The line already has been picked up by Walmart and grocers like Publix, Kroger, Ahold, HyVee and Meijer.
X2 Adds Hydration Component to Canned Energy Line with Pro-Sports Energy; Enlists Spurs’ Aldridge NJ-based Advanced Bio Development has augmented its X2 Natural Pro-Sports Energy supplement brand with green-tea-based, coconut-water-inflected canned energy line called X2 All-Natural Sport Energy. The 12-oz slim-can line employs caffeine from green tea, mix of 2 fast-acting sugars glucose and cane sugar and 2 slow-acting sugars ribose and honey, for sustained energy lift, along with coconut water, at $2.99 SRP. Noncarb item contains 114 mg of natural caffeine but just 9 g of sugar, or 40 calories per can. Last month brand recruited San Antonio Spurs forward LaMarcus Aldridge as endorser.
Co’s founder/ceo, sports scientist Dr Ralph Ferrante, spent a decade developing alternative to dangerous performance-enhancing drugs, focusing on ways to trigger cell’s ATP molecules. Initial product line was 2-oz shot, packed in 12-oz plastic bottle, dubbed X2 Natural Pro-Sport Energy, including ingredients like CoQ10, Adenosine-5 triphosphate disodium salt, 75 mg of caffeine from green coffee beans and D-pinotol. By now, it’s been picked up by 15+ pro teams in major sports, co says. That was followed by entry into RTD via X2 All-Natural Energy (now dubbed Original) in 12-oz canned format, which was picked up chainwide by Subway restaurants, as well as in many 7-Eleven stores. Team at Advanced Bio Development includes gm/cmo Jon London, 10-year Boston Beer vet who’d worked on Sam Adams, Twisted Tea and Angry Orchard brands. Info at X2Energy.com.
True Lemon Water Enhancers Keeps Extending, with Energy Now, Infusions Next Month Baltimore-based True Lemon powder packets, water enhancer which launched on simple premise of adding crystallized citrus in amount of a wedge, continues to build out platform, adding flavors, sweetened versions, iced teas and most recently energy component. Next up, due in Apr: spa-like Infusions. No details on that quite yet.
By now unsweetened range of flavors has expanded from Lemon to include Lime, Orange and Grapefruit, all packed in 10-unit boxes. Lightly stevia-sweetened line, coming in at 10 calories, is offered in variety of lemonade and limeade mixes as well as black-tea-based iced tea mixes. And co last year added Energy subline containing 120 mg of caffeine from green tea. Also in mix are shakers for cooking and baking uses. Co was founded in 2003 by David Schleider, who’d grown up in family’s catering biz and spent 3 years developing way to crystallize juices and oils from fresh lemon into all-natural, shelf-stable format.
HP Hood Enters Oatmilk Game via Planet Oat Line Dairy giant HP Hood has gone deep into oatmilk segment by creating new brand, Planet Oat, that’s debuted in quartet of flavors at $3.99 per 52-oz gabletop carton. New line produced in NY debuted in Original, Extra Creamy, Vanilla and Dark Chocolate flavors, all but the last heralding “no sugar aadded” at top of front panel. (Dark Chocolate contains 8 g of added sugar.) They’ve been picked up out the gate by retailers like Kroger and Shaw’s, as well as on Amazon.
Reliance Augments PlantFusion with Complete Collagen Edison, NJ-based Reliance Vitamins has augmented its PlantFusion line with so-called triple-action collagen enhancer that builds upon body’s own natural ability to produce collagen rather than simply incorporating collagen directly in beverage. The powdered Complete Plant Collagen Builder allows body to create collagen via blend of plant proteins, the amino acids proline and glycine, and amla fruit extract (ingredient we just noted in Halo Sport isotonic line – BBI, Mar 21). It also hydrates collagen with plant-based oil called Ceramocides and protects it with extract of white tea called OxyPhyte. The 18-ingredient blend is out in Vanilla, Chocolate and Unflavored versions, in large tubs priced at $43.99. It’s entered retailers like Vitamin Shoppe, Whole Foods, Fairway Market and some Shop Rite stores, as well as being sold online on Amazon and Reliance’s own site. It joins suite of PlantFusion powders that include Superfood Protein, Complete Plant Keto Blend and Complete Meal. Reliance lately has also been playing in RTD realm via resealable Tetra Pak line called PlantFusion Complete Protein Shake that delivers 20 g of protein at cost of only 160 calories per 330-ml box.