Beer Marketer's Insights
Back in 2000, the Court seemed to resolve the issue. It "reaffirmed that law enforcement may conduct a stop only where an anonymous tip has a 'moderate indicia of reliability,' and a 'tendency to identify a determinate person,'" Blau notes. But subsequently, a handful of federal and state courts, have "fashioned a de facto drunk driver exception to the corroboration requirement," he adds. Yet a few state courts have also rejected that exception. Meanwhile, Chief Justice Roberts has not only acknowledged the dangers of drunk driving but identified "the enhanced reliability of tips alleging illegal activity in public, to which the tipster was presumably an eyewitness," suggesting that he might well support a drink driving exception, if the tipster's an eyewitness. Scholars following the courts fall in on both sides.
The current case, involving two brothers transporting marijuana stopped by the police based solely on a tip of a "reckless driver" on the road, but no corroboration of reckless driving, will allow the court to decide whether a drunk driver exception is legitimate, Blau believes. While the implications include a broad range of possible criminal cases, "DUI cases may be the most affected by the Court's ultimate decision." Indeed, the US Solicitor General and 32 states plus DC filed briefs with the court arguing "in favor of a ruling that the compelling public interest in stopping drunk driving, balanced against the minimal intrusion of a car stop, makes it reasonable under the 4th Amendment" to stop cars based solely on anonymous tips as long as the police confirm the location and identification of the vehicle to show that the tipster "had a basis of knowledge and was truthful." Note there would be no requirement that the tipster has a basis of knowledge that the driver is indeed drunk.
Back in 2000, the Court seemed to resolve the issue. It "reaffirmed that law enforcement may conduct a stop only where an anonymous tip has a 'moderate indicia of reliability,' and a 'tendency to identify a determinate person,'" Blau notes. But subsequently, a handful of federal and state courts, have "fashioned a de facto drunk driver exception to the corroboration requirement," he adds. Yet a few state courts have also rejected that exception. Meanwhile, Chief Justice Roberts has not only acknowledged the dangers of drunk driving but identified "the enhanced reliability of tips alleging illegal activity in public, to which the tipster was presumably an eyewitness," suggesting that he might well support a drink driving exception, if the tipster's an eyewitness. Scholars following the courts fall in on both sides.
The current case, involving two brothers transporting marijuana stopped by the police based solely on a tip of a "reckless driver" on the road, but no corroboration of reckless driving, will allow the court to decide whether a drunk driver exception is legitimate, Blau believes. While the implications include a broad range of possible criminal cases, "DUI cases may be the most affected by the Court's ultimate decision." Indeed, the US Solicitor General and 32 states plus DC filed briefs with the court arguing "in favor of a ruling that the compelling public interest in stopping drunk driving, balanced against the minimal intrusion of a car stop, makes it reasonable under the 4th Amendment" to stop cars based solely on anonymous tips as long as the police confirm the location and identification of the vehicle to show that the tipster "had a basis of knowledge and was truthful." Note there would be no requirement that the tipster has a basis of knowledge that the driver is indeed drunk.
Armed with a new study and an Affordable Care Act that funds a powerful prevention tool, the Centers for Disease Control's director Dr. Tom Frieden advocated for greater use of Alcohol Screening and Brief Interventions (ASBI) at a press conference earlier this month. ASBI is a simple, straightforward prevention tool - basically brief conversations between health professionals and their patients about current drinking levels and potential steps that can be taken to reduce drinking, if warranted - that can effectively, and inexpensively, reduce problem drinking and drinking problems, as INSIGHTS and others have reported. Unfortunately, these conversations simply don't happen often enough as part of primary care, stressed Frieden.
"We're not saying no one should drink," Frieden insisted several times during his brief talk with the press. Most Americans drink "without adverse health problems," he added. But too many adults drink too much on certain occasions, or overall, and that leads to a litany of well-known problems and costs, Frieden said. He focused on binge drinking (5+ per occasion for men, 4+ for women), frequent bingeing, exceeding weekly limits under the US Dietary Guidelines (15+ for men, 8+ for women) and any consumption by pregnant women. In 2011, approximately 18.3% of US adults reported binge drinking at least once in the month prior to being asked. Frieden used the 38 mil figure that the percentage suggests as the number of Americans "who drink too much."
In the same year, this new study of 167,000 adults in 44 states found, 15.7% of adults said they had "ever" discussed their alcohol use with a health professional; just 7.6% had that discussion in the past year. Among self-reported binge drinkers, 25.4% had ever discussed drinking; 13.4% in the previous year. Most alarming to Frieden: "only 34.9% of those who reported binge drinking 10 or more times in the past month had ever discussed alcohol with a health professional." That's even while 6-15 minute ASBI interventions have been shown to "significantly reduce weekly alcohol consumption (by 3.6 fewer drinks/week for adults) and binge level episodes (reported by 12% fewer participants)." ASBI also results in patients sticking more closely to drink limits. What's more, "effects can last for years and show improvement in health care utilization outcomes including fewer hospital stays and lower costs," the study points out. Yet, while brief counseling clearly "works," Frieden concluded: "The health system is not doing an effective job finding out about problems and about patients who want to reduce their drinking."
Frieden pegged the timing of his conference to the study release, while also noting that the under Affordable Care Act this service is covered without co-pays. Also, two large health systems have recently shown some success with expanded use of ASBI. Kaiser Permanente in California provided over 200,000 on-site interventions and referrals and the New York City Health Department screened "10s of thousands" of patients in recent years. These experience show that ASBI can become part of the same "routine patient care" as screening for high blood pressure or cholesterol, Frieden said, and that health insurers can include ABSI as part of their "standard services" and integrate the data with patients' records. Ref 3
The authors had access to police reports that identified 50 possible "driver factors" in a crash, i.e. "driving on the wrong side of the road," "making an improper turn," etc. They also had access to demographic information on the individuals involved to judge other possibly confounding variables. Here are the main findings, which applied to both men and women.
- "Even minimally buzzed drivers are much more likely than sober drivers to be blamed for a crash." The authors developed a new measure called SOB ("sole official blame ratio"). As baseline, they found that among drivers with a BAC of .08, there are "about 5 times as many drivers who are officially and solely blamed for the crash as held blameless." Among drivers as low as .01 BAC, the SOB ratio is 2.45 compared to 1.54 for sober drivers. Overall, "buzzed drivers" (.01 to .07 BAC) had an SOB of 3.39 vs 1.62 for sober drivers. "Thus," the authors note, "SOB for 'buzzed drivers is more than double SOB for sober drivers."
- "SOB does not increase abruptly at BAC of .08: there is no threshold effect at the legal US limit for intoxicated driving."
- Up to a BAC level of 0.24, "the higher the driver's BAC, the more likely the driver is to be blamed for the crash." SOB holds steady after .24
- Among all 55 demographic subgroups" SOB for 'buzzed' drivers exceeds SOB for sober drivers." The difference is statistically significant in 53 of 55 subgroups.
The policy implications of these findings are fairly clear and the authors offer them up:
- Ad campaigns against "buzzed" driving should be ramped up.
- MADD should broaden its focus to include "buzzed" driving.
- States should sanction not only young drivers for "buzzed" driving but adult drivers as well.
- Adopt .05 BAC as the legal limit. Ref 2
In brief, CAS seeks a "more accurate representation of potential risks of alcohol consumption" in the Guidelines "in terms of both short- and long-term health consequences related to level of consumption." The current guidelines, in CSA's view, fail to provide enough information about the complexities of drinking and its health consequences or to "provide the American public with a basis for accurately correlating the standard drink" to BAC levels. That makes it difficult for consumers to "make rational scientifically-based decisions about drinking practices." Net-net: to be of serious assistance to consumers, the guidelines need to include much more information, CAS insists. Here are some of CAS's specific points:
- The guidelines "currently include alcohol as little more than a footnote…. If alcohol is to be included in the DGA, there needs to be a more nuanced focus on alcohol burden on the individual."
- CSA quotes NIAAA's advice that given "individual metabolic differences" and the importance of the time over which drinking takes place "definitions based solely on the number of drinks are not the best approach."
- Like Beer Institute, CAS cites studies and surveys that have shown that typical pours, consumer awareness of ABV and even their own consumption and between beverage ABVs vary widely.
- The guideline's standard drink "is not very useful in a practical sense, particularly in that it does not take into account the wide and disparate alcohol content in various beverages, nor does it take into account the well-documented drinking practices of the public as a whole, both domestic and along international lines."
- To be useful, guidelines would need to take into account: gender, time frame of a drinking episode, alcohol tolerance, body weight, achieved blood alcohol content, developmental stage and health status of the drinker, "to mention a few."
- Guidelines need to consider both acute risks (driving) and chronic risks (long term problems), as well as single drinking episodes vs. multiple episodes, drinking patterns, etc. "It is ill-advised to make equivalencies between Standard Drink and BAC without taking into account all of the pharmokinetic variables and their phamacodynamic implications."
- "To be useful,' CAS concludes, communications about a Standard Drink" need to consider not only the science and health implications, but also the "well documented factors regarding actual drinking practices and outcomes of the American public." Without that, the guidelines "will have little impact" on drinking practices, CAS advises. Indeed, if the guidelines don't "follow the science of alcohol studies in its totality" they will "remain an ineffective and obscure exercise."
- An expansion of the definition of standard drink to include info that "some alcoholic beverages have higher or lower alcohol content than the standard drinks."
- A requirement for Alcohol Facts labels on all alcohol beverages including calories, ingredients, serving size/servings per container, alcohol content per serving as well as the Guideline's advice on moderate drinking.
- "Calorie contribution of popular alcoholic beverages" should be "prominently stated" in the guidelines. Beyond the statement that mixers add calories, the Guidelines should "list the calorie content of several popular alcoholic drinks." CSPI provides a sample list, including margaritas (500 calories), Red Bull and Vodka (150), Mike's Hard Lemonade (220) and more.
- "Include as a key recommendation that pregnant women should not consume alcohol."
Spirits Parallels: Mont May Limit Microdistiller Sales, "Transparency," Tavern Assn Behind Scenes
The practice "damages the whole brand of craft," co-founder of Montgomery Distillery told the paper, "whether it's craft brewing or craft distilling or craft cheesemaking." But a co-owner of Willie's Distillery, which sources liquor to use in its Montana Wild Chokecherry Liqueur, believes its product is "as transparent as the day is long," and that the proposed legislation indicates "a broader lack of understanding" about the process of spirits-making. Besides a "transparency" issue, the bill could be backed by the Montana Tavern Assn, another microdistillery-owner suggested. He sources cream mixed with alcohol ("to make it shelf stable") to make a cream-liqueur, but reminded that the Mont Tavern Assn has attempted to limit supplier tasting rooms in the past. Recall, early in 2013 small Mont brewers worked to stop an MTA-backed bill that would have limited small brewers' tasting room sales to just 10% of production.
Second Co-Op Brewery Opening in Texas
On the opposite coast, Portland, Me's near 30-yr brewing history got full treatment from the Portland Press Herald. Maine is now home to 48 breweries, according to the paper, 10 of which opened in the last year. Detailing the rise of Gritty McDuff's, which now operates 3 brewpubs in the state after opening Maine's first in 1988, the article concludes with advice from co-founder Richard Pfeffer, that staying afloat in this "so dynamic," "so crowded" environment is "about making sure we still do a good job and keep an eye out for the next opportunity." In nearby Boston, small brewer memberships and entrepreneurial beer store owners help the local market continue to evolve, according to a couple of recent Boston Globe columns. Local brewers Mystic and Night Shift have been using club memberships or subscription-sales of specialty beers to boost early sales, like other brewers we wrote about in our Sept 13 and 20 issues. On the other side of the 3-tier system, customer service-focused retailers like Boston-area's Craft Beer Cellar have seen much success in helping initially-confused beer buyers become regular craft shoppers. That success led founders Kate Baker and Suzanne Schalow to franchise the concept: CBC's are now open in 4 other Massachusetts towns with more coming in Vt, NH, Fla, St. Louis and Seattle.
Once chinks are put into the 3-tier system, "you have the potential of someone challenging the system" as a whole, wholesaler lobbyist Martin Smith told the paper. Smith also wondered whether the entrance of big new breweries in nearby North Carolina, by either "tax incentives or loosening the regs," would be "to the detriment of some of the smaller breweries." An anonymous source told the paper "we've got a couple hundred customers who do not want breweries or brewpubs to sell beer direct to consumers, but they don't want backlash either," later describing those customers as "restaurants and retailers" that are unwilling to publicly state approval of continuing current limitations on media-darling small brewers.
At least one retailer disagrees, publicly noting that direct sales by breweries could "theoretically" hurt his biz, but that "as long as there are limits on [the] amount of direct-package sales, I am in favor." One small brewer insisted that even with the ability to sell beer on-site, "I would still use my distributor for 99 percent of my beer sales." John Pinkerton, prexy of the Georgia Craft Brewers Guild, highlighted the trickiness of moving forward with these arguments, since "we consider the wholesalers our intimate business partners." As such, "the last thing we want to do is make our business partners mad." Another brewer insisted that "competition makes us better," believing the proposed bill would create much-needed competition for retailers and wholesalers. "Go watch the Nature Channel," he told the paper, "the slow antelope always gets eaten. The herd as a whole gets faster." While each party waits for Jan before official stances can be taken, Pinkerton said that his guild is "trying to work directly with the legislators to see if we can't quietly impress upon them that things are about to get noisy." If distributors don't "do some kind of deal," then brewers will "really pull out all the stops with a grassroots campaign." Though they "want to make sure that the message remains positive," they "believe that we are right in trying to tip the scales back a little bit in our favor. Because they've been tipped in the other direction for far too long."

