Two hot regional craft brewers that sold only a little more than 50,000 bbls between them in 2012 have announced plans to expand their breweries to over 500,000 bbls capacity. Both these brewers are rolling and Lexington also has deep-pocketed parent Alltech. And yes stated capacity numbers are somewhat fungible depending on future development. But with these and so many other brewers planning to add capacity to grow to as much as 10x their current size, it already seems impossible that all will reach their objectives. And something tells us, ya ain't seen nothing yet. Great Divide Brewing is "working through Denver city processes to build a $38 million new brewery" in the city, reported Denver Post. Great Divide sold 32,000 bbls in 2012, but the new brewery will take it right to 100,000 bbls of capacity and then up to "between 200,000 and 250,000 bbls," the paper reported. It is eyeing a 190,500 square foot site in Denver to build a new $3 mil taproom plus the brewery. Expansion is scheduled to be completed by 2015 and would add as "as many as 29 new jobs," on top of Great Divide's approximately 45 current employees. Great Divide is working with city to rezone a 2-block area and is also looking for $1 mil loan from city, to be paid back over 10 yrs. In past, Great Divide got $940K in city loans, "two of which have been paid off," while a loan from 08 for up to $336k "is still on the books," noted report. Meanwhile in Kentucky, Alltech's Lexington Brewing and Distillery, which sold 22,000 bbls last yr, is in midst of $20 mil expansion. That will ramp up capacity from current 40,000 to up to 300,000 bbls capacity, reported Lexington Herald-Leader. "That will give us the ability to grow into new markets and line extensions," said Matt Cordle, global sales mgr. Expansion project has already created room for Alltech to launch its first seasonal, Kentucky Pumpkin Barrel Ale, and plans are in works for a "winter warmer" and a spring seasonal next yr.  

There is always so much good info in Dan Wandel of IRI's presentation on BA's Craft Power Hour that we can't possibly write about it all. But for those concerned about SKU proliferation and how much more can be sustained, CBN recommends close scrutiny of the last section of IRI's deck where Dan divvies up craft brands into quintiles, both nationally and in the top 5 craft markets. It shows some worrisome trends for the smaller craft brands, especially in the most developed craft mkts, even while the segment stayed strong overall.
	<br><br>
	IRI tracked 3073 craft brands nationally. Tier 1 is just the top 15 brands that represent 35% of craft $$ nationally and those grew 10% yr-to-date thru Jul 14 in IRI multichannel + convenience data. Tier 2 is 214 brands that were 45% of volume and which grew 18%. Those were up $40 mil yr-to-date and represented over 50% of craft growth. But the next group of 612 brands, the up-and-comers, grew at the fastest rate, 29%, and represented about ¼ of craft growth. Unbelievably, over 2/3 of craft brands, 2141 of 'em, were in tier 4, representing the bottom 5% of craft volume. They were up only 1% collectively. Tier 5 were the 91 discontinued brands.
	<br><br>
	Drilling down into individual mkts showed some potentially alarming signs of the consequences of overdevelopment. Once again, the total segment remains healthy with $$ sales up $2.3 mil, 7.5% for the 709 craft brands available in Portland, OR. But the 15 brands in tier 1 were just flat. And dropped 3.2 share to 41 share of craft in Portland mkt. The 51 brands in tier 2 accounted for most of the growth, up $1.6 mil, 15%. These brands were 38.8 share of Portland craft up 2.5 share. And the 107 brands in tier 3 are flying, up $1 mil, 25%. One distrib described these emerging players as the sweet spot, anywhere from 5,000 bbls to 40,000 bbls.
	<br><br>
	So 173 brands, ¼ of those available in Portland represented 95% of sales. What about the Long Tail? Uh oh. The squeeze is on. Those 445 brands were down 10% in Portland. They lost 1 share of $$ down to 5. The big brands are losing share at the top and the little guys are getting squeezed at the bottom.
	<br><br>
	Is Portland a portent of things to come elsewhere? In Seattle the 441 brands in Tier 4 representing the bottom 5% of segment $$ sales were down 0.7%. In LA, 373 brands in the bottom 5% also flat. And in SF, the long tail is down 7%. Only in New England among the top 5 craft mkts did the tier 4 brands grow solidly.

Holiday price checks found plenty of craft brands popping up in grocery/liquor store flyers across US. Per usual, lotsa offers for craft 12-packs at $12.99 and $13.99. That includes Long Trail, Sam Adams, Harpoon and more in NY and Mass, Cisco Pale Ale in Fla's ABC chain, New Belgium and Brooklyn in Chi, Shiner in Tex, usual suspects on West Coast. A handful of less expensive packs can be found as well. Most prominent: for 1 day only this weekend, you can pick up a sixer of Redhook for $5 in San Diego Vons or a sixer of Widmer for $5 at San Fran Safeway. Not many $6 sixers in ads we saw, but you can get a twelver of Goose 312 for $11.99 at Chicago's Binny's.

Recent sales for #20 BA-defined craft brewer Firestone Walker are just about the definition of "going deeper at home." Firestone went big with local-only 805 brand this yr, after 2012 launch. So far, it's having a "solid growth spurt," understated co-founder David Walker. Indeed, Firestone blew thru its own internal projections of 18% growth in its home mkt this yr. Up more like 50%.

This summer Firestone Walker hit a shipments record in Jun, which it broke by 10% in Jul, sales veep Steve Almaraz told CBN. And the Paso Robles, Calif co is on pace for another record, "monster" August, going "balls to the wall" with "everything we got," added Steve. Recall, Firestone was up in the high-30s at half-yr and is still "right in there." Sales expected to "taper off coming into the fall" tho, so he anticipates ending up 2013 "right shy of 150K" bbls. But next yr will be "even bigger," said David. And Steve talks about 35% growth in 2014, which could have Firestone pushing 200,000 bbls.

For one thing, Firestone will finally have space to brew twice as much beer by yr-end, almost double current 160K-bbl theoretical capacity. Following launch in Tex earlier this yr, it is in just 15 states, including several states where it only sells in big cities like NY, Boston, Philly. But it is not planning to add any new mkts any time soon.

"We could do so much more in California," noted David. Firestone still sells 50% of its volume within 125 miles and about ¾ in Calif. "We're not as strong as we should be in Northern Calif." As an illustration of power of local (or near local), David noted that Firestone will "sell more beer in Fresno" about 90 miles away "than in a large developed state." And Firestone Walker has just invested further in Southern Calif with the acquisition of real estate in Venice where it will build taproom/restaurant/small brewery (see last issue).

Easy Drinking 805 and Pivo Pils; Chain Placements at Home and Tex Big boost this yr comes from ultra-hot 805, which "didn't have that much effect" on the rest of FW's portfolio, i.e. not much cannibalization. In fact, "a lot of this is new drinkers" moving over from Blue Moon or Coors Light, Steve sez, from "surfers to cowboys" living and playing in Calif's central coast. These new customers are attracted by the "very drinkable, lighter on the hops" brand, but Steve points to freshness as a big driver. Interestingly, velocity per point of distribution is "much greater" for 805 than FW's other brands. It'll move a little further north and south in the next yr, but remain pretty close to the brewery. And the co's first yr-round lager, Pivo Pils is right behind, backing up the easy-drinking 805. Brewmaster Matt Brynildson has "been working on this for a couple of years," Steve told us, figuring out the balance of a dry-hopped lager that used to be "tough for us to make." But now the Paso Robles facility will "finally have the capacity" so the co can push volume of the brand a bit and get it off of allocation. Next yr, some of Firestone's brands will appear in cans for the first time too.

Firestone is doing well across its portfolio in 2013. While DBA/Union Jack remain about 2/3 of biz nationally, and Union Jack still up 30%, there's also "not one beer in the stable that's not pulling its weight" at home, Steve added. Indeed, "all of our brands are growing," even DBA, the co's longtime flagship, with both packaged and draft up low-singles yr-to-date at home. The power chain retailers are giving Firestone a boost now too. "Costco's really gotten involved" locally, Steve sez, particularly with sales of big bottles, and FW's gotten "great support" from grocers like Von's and Kroger's locally, and of course Whole Foods. Drug and c-stores are the "next frontier," according to Steve, "at least in our home market." Firestone just got back from its big Texas launch, where it also got "support from chains," including placements in Spring sets. For now, FW is "starting small" in just 4 key markets in Tex. But Steve was "utterly surprised" by the "development of craft beer in Houston," a "growing city."

Bolder Brands' Disappearing Acts; Upcoming Packaging Change; Private Label Phase-Out On the opposite end of Firestone's newer lower-alc, easy-drinking brands, it's also investing in big specialty beers and the "magic" of "Matt and his brew team," Steve said. Firestone is one of the only brewers that ferments beers in wood, as well as aging and souring. It's got a separate facility working on its sour program too that grew out of a QC guy that experimented "in secret" for 4 yrs. When founders David and Adam Firestone "wanted to somehow relate to the winery," Steve said, they found that the "barrel was the link." But unlike its bigger brands, "I don't think anyone on our team would say they sell" these specialties, Steve said. "They disappear."

This fall, Firestone Walker will undergo what Steve called a "drastic" package change, emphasizing the Lion and the Bear. These symbols are embedded in the history of the company, connected to founders David Walker (the British Lion) and Adam Firestone (the Californian Bear). And it's not too difficult to see how that's connected to the liquid too - these are classically British styles, particularly in their approach to malts, with a very clear California hop-bent. So expect more emphasis on this - both in "grassroots" mktg and packaging, "POS will evolve with this imagery" and it will be "quite a different change."

In other news, Firestone Walker will be phasing out of its private label biz, which David called a "natural evolution" and "inevitable." Like the selling off of small Nectar brands last yr, this move will enable Firestone Walker to focus more exclusively on what it does best, making "balanced and beautiful" beers and going "deeper" in its local markets, according to David. "Our plan really hasn't changed for a very long time."  

No slowdown in sight for craft segment in IRI's national multi-outlet + c-store data. Dollar sales up 19.8% for 4 wks thru Aug 11, as craft neared 6 share of total $$ in these channels. That was up nearly $25 mil, 0.8 share. (Craft grabbed 12.7 share of beer $$ in most developed grocery channel same period, +1.5.) High end continued to gain about 3 share of $$ from premium/subpremium across outlets even while mainstream trends improved slightly in most recent period. Sales were up across virtually all craft styles, but IPAs still grabbing virtually all of the share growth within craft segment. With volume runnin' up at twice the category pace (+41.5%), IPAs got $9.4 mil of that $$ growth, about 40% of it. And IPA share of craft $$ up 3.3 to 21.3. No other top-10 style gained more than 0.3 share. Indeed, 8 of top 10 styles shed share, including 1.54 for amber ales, 0.7-0.8 each for wheats and pale ales. Seasonal $$ up solid 18.5%, but dipped 0.2 share. Together, IPAs and Seasonals at 37.5 share of craft dollars across channels for 4 wks.
<br><br>
Another craft number that really popped: Sam Adams Boston Lager $$ sales jumped 22.7% in most recent period, boosting 13-wk gain to +16%, YTD to +8.1% (see below). And that's all driven by volume. Avg price of Sam Lager up just a couple pennies for 4 wks, 11 cents yr-to-date. At same time, as Boston transitioned from Summer Ale to Octoberfest, Sam Seasonals up 23%, outsold Sierra Pale and gained share. Then too, Sam Variety packs up 23%. Sierra Nevada Pale Ale $$ up 8% for 4 wks, tho it lost share. Shiner Bock $$ up 12% for 4 wks; Fat Tire trends improved, +7%. Torpedo IPA grew with the category. Lagunitas IPA continued to way outperform; $$ up over $1 mil, almost 90% for 4 wks. These top 8 craft brands, the only ones among top 100 brands overall across outlets, had 31 share of craft $$ for 4 weeks and got 28 share of craft $$ growth during this period. Each gained at least $350K in $$ sales for 4 wks. Other big $$ gainers: Goose 312 ($609K), Bell's Seasonal ($352K) and Two Hearted ($350K), Stone IPA ($348K), Dogfish Head 60-Minute ($365K), New Glarus Assorted ($350K).

Firestone Walker has "just invested in a small campus in Venice," co-founder David Walker told Craft Brew News this morn. This consists of 9-10,000 square feet in 2 connected buildings, one of which will be a taproom & restaurant, equipped with a small brewhouse, and the other will be a visitor's center and office space where it will house its mktg/social media team. David expects to spend a lot of time there. This project will "get us a little closer to the market" and "give us a foothold" in LA and "a little more insight into the LA market." This is a "big emotional and financial commitment" for Firestone. Another "big part" of it will be the "educational elements" including seminars for homebrewers and more. "This isn't just a taproom, but a new leg of the brewery," David told LA Business Journal. "We refer to this project as 'The Propogator' (yeasty!) It's a place for us to propagate ideas, share brewing theory, create new beers, develop ways to reach non-craft beer drinkers that are living in blissful ignorance," David added to Jnl. More on Firestone Walker in an upcoming issue of CBN.  

Alchemy and Science has struck deal to buy brands of tiny Coney Island Craft Lagers from Shmaltz's Jeremy Cowan. This is already the 4th venture by Alchemy and Science, the brand-incubating subsidiary of Boston Beer that Jim Koch began in partnership with Magic Hat founder Alan Newman. Coney Island's circus-oriented branding certainly reminds of some of Magic Hat's original labels. More importantly, Coney Island will give Boston Beer a small local brand in NY metro in addition to Angel City brewery in Los Angeles and the reportedly upcoming small local brewery in Miami. The outlines of a strategy begin to emerge. Coney Island's Jeremy will continue to work with A&S in an advisory capacity. "We are thrilled to collaborate with him to build on his hard work," said Alan Newman. "He is a talented brewer with a flair for eye-catching branding. And personally I am thrilled to revisit my youth spent in Coney Island," added Alan.

Recall Alchemy and Science bought Angel City in early 2012, began the House of Shandy Co last year and its Just Beer project this year. Earlier this summer, a report out of Miami suggested A&S is also getting close to unveiling a startup there. That would be 5 projects, likely by year end. That's a lot of irons in the fire for Alchemy & Science, tho sales so far are "not significant," according to Boston in its last quarterly report. The House of Shandy and Just Beer projects are slated for expansion next year.  

US shipments sure to be down for unprecedented 4th year of last 5, tho several 2013 numbers still to be reported and there's a couple of key disconnects in data. Recall US beer volume declined 2009 thru 2011, then returned to modest growth in 2012. Volume got off to tuff start in 2013, then didn't rebound much over summer or fall. Following solid Sep gain, domestic brewers' Oct taxpaid shipments dipped 100,000 bbls, 0.7%, estimates Lester Jones at Beer Inst. For 10 mos, taxpaids off 2.6 mil bbls, 1.7%. Taxpaids now down in 8 of last 12 mos. And Nov nothing to shout about either, judging from numerous anecdotal reports. Thanksgiving "less than stellar," wrote consultant Bump Williams, "and there are still a lot of displays up with plenty of beer for sale," according to reports from his 48 retail customers.

Oct imports came in up 159,000 bbls 7.6%. But 10-mo import number softer than domestic shipments number, -686,000 bbls, -2.8%, Lester reports from Commerce Dept figures. Import number's a puzzler and suggests potential error in govt #s. For example, Mexican imports flat thru Sep, up just 0.6% for 10 mos, according to Commerce Dept. But we know Crown shipments up half-mil bbls, 5% thru Sep and HUSA's Mexican portfolio up at least 150,000 bbls same period. Another data disconnect: shipments to individual states off "just" 1% for 10 mos, Lester reports. Usually, trend of taxpaids + imports more aligned with state shipments, especially this late in year, not a full point apart. Perhaps outstanding Nov-Dec numbers will explain all ? imports have very easy comps in Nov-Dec ? and possible that some "revisions" will surface. In any case, with AB and MC on track to lose another 4+ mil bbls this yr, hard for remaining suppliers to make up the loss.

ABI gave a non-pareil wealth of info to investors Nov 14 in its first full day meeting just on its US biz. All in, this is one of the most detailed pictures of #1 player in US and its initiatives available anywhere. AB on a communications blitz recently, somewhat similar to one it had in 2010. Investors Day happened the week after sales meeting with distribs (SAMCOM) and the day before a media breakfast with ABI ceo Brito as well as some key US execs. What follows are some highlights from all these, plus analyst reactions.

For the first time, ABI showed a number of US-only financial numbers and even brand trends. ABI's US biz (AB) in 2012 was $13.9 bil in revs and $5.9 bil in EBITDA. Revs up $600 mil, about 4% in last 4 yrs, or about 1% per yr, even tho volume declined. Yet in same period, AB EBITDA climbed $2.1 bil, 55% in 4 yrs from $3.8 bil to $5.9 bil. Or about 12% per yr. That represented 37% of total ABI EBITDA on 29% of its volume. ABI has an EBITDA margin of 42% in US, up from 29% 4 yrs ago. Wow! AB grew revs by increasing prices and selling more of higher priced brands. AB rev per bbl up 14% in last 4 yrs as it realized $1.7 bil in incremental revs in price increases and mix shift. ABI's zero-based budgeting garnered $1.3 bil in savings. Cash flow jumped from $1.5 bil to $4.7 bil.

Better Bud, Rockin' RitasBud trends have improved, AB showed on Investors Day. The base brand down only 2.8% yr-to-date, compared to 5.4% drops each of the prior 2 yrs, a 7.8% drop in 2010 and a 9% drop in 2009. "Stabilization is working," said Bud brand veep Brian Perkins. Including Bud Black Crown, Bud mega share only down 0.2 yr-to-date. Next yr, AB will debut new Bud Light campaign on Super Bowl and mktg veep Paul Chibe promised at SAMCOM that AB has "cracked the code" and the "B52s are coming." AB also spent $150 mil on "breakthrough technology" for resealable 16 oz aluminum bottles that will be another big bet for next yr. How big are the Ritas? "Close to 2 million barrels sold in 18 months at a 170 price index," said Bud Light brand veep Rob McCarthy. Next yr, AB bringing Mang-O-Rita and Raz-Ber-Rita. Bud Light Platinum "essentially created a new segment in beer-Higher Alcohol Premium Plus," asserted Rob. Now includes Bud Black Crown and Beck's Sapphire. "All in, this segment represents 29 million annualized cases and it's all ours." Both the Ritas and BLP source 44% to 52% of their volume from wine and spirits, said ABI, citing IRI household panel data.

Michelob ULTRA has averaged 6%+ CAGR over last 3 yrs (compound annual growth rate)and jumped to 3.8 mil bbls in 2012. Ultra is the leading brand in the "premium plus" segment, which AB dominates with 5 of the top 6 brands. That segment, at a price between premium and imports/craft, has grown to 7.1% of the biz in IRI, ULTRA brand veep Lori Schambro showed. And ULTRA has 31 share of the segment, while Modelo Especial has another 20%. The top 5 brands are 80% of the premium plus segment.

AB's volume in "value" segment is 27 mil bbls, it sez. And it has 58% share of the segment. Tho it's less profitable than other segments, "we still make more than a billion dollars here," said North American prexy Luiz Edmond. AB model estimates that half of value segment losses in recent yrs would "have happened because of economic factors alone" while 25% was "trade up" and 25% "was lost to other forms of cheaper alcohol."

The high end (defined here by AB as craft and imports) grew 5% per yr in each of the last 3 yrs, AB showed in chart, sourcing internal estimates. But Stella Artois has compound annual growth rate of 18% since 2007, AB said. Goose Island volume has more than tripled to around 350,000 bbls in last 3 yrs (and EBITDA has jumped by more than 10x). And its other high end bet is Shock Top. Shock Top brand, including extensions, up 15% yr-to-date in IRI data, AB showed. Shock Top should cross 1 mil bbls in 2013, INSIGHTS estimates.

Halting Share Loss #1 Priority ABI made commitment to at least maintaining share, articulated by ceo Brito and North American prexy Luiz Edmond at each of these meetings. Mkt share losses "must stop," Luiz said at SAMCOM, even calling that AB's "number one priority." That sentiment on share reiterated at both investor's day and media breakfast, where Brito referred to "share neutrality." But this won't happen at expense of profitability, insisted execs. Meanwhile, AB dropped 1.24 share of $$ last 13 weeks thru Nov 3 in IRI multichannel + convenience, a much steeper drop than its 0.75 share loss yr-to-date.

Santander's Tony Bucalo impressed by "dense, well organized and often rapid series of presentations," adding that mgt "made its points well." He called US margin growth "extraordinary" but "challenges remain…. What lingers is that ABI has lost roughly 10 million hectoliters…since 2008 and market share continues to slide."ABI is "set for a strong push" in US in 2014, said Redburn's Chris Pitcher, but he also noted ABI "would not be drawn on any specific comments re US profitability and the cost implications of the big push in 2014." AB "refused to get drawn into any discussion on where US margins could go," agreed ISI's Robert Ottenstein. "We believe the firm is in an investment mode and is investing in building out further capabilities," he added and Modelo synergies "give them cover for the next 2 years." Indeed, AB convinced Brito and the board "to significantly increase our investment" next yr, Luiz said at SAMCOM in everything from digital to on-premise (a major new initiative) as well as high end.  

Beer Marketer’s Insights (BMI) claims copyright and contractual protection for all materials it publishes (the Content). By subscribing to, purchasing or reading any Beer Marketer's Insights publication, and by using the BeerInsights.com website, you agree to the following Terms and Conditions. This Subscriber Terms and Conditions User License Agreement (ULA) provides a limited license to a subscriber (You) to access the Content as described in detail below. 

All of our publications are copyright protected and protected by intellectual property laws. It is illegal under the federal copyright law to retransmit or reproduce our newsletters or other publications in any manner, including for internal use, without our permission. Copyright violations will be prosecuted. Under the copyright law, receiving an electronic subscription gives you the same rights as those available with a print subscription. Just as you may not copy a print version for any reason, so, too, you may not make copies from your electronic version, even for “internal” use within your company, beyond the agreed upon site license distribution limits. Publications may not be placed on an intranet or otherwise shared or forwarded beyond the agreed upon number of individuals. This means that, for each subscription, you may only have one copy at any one time. Similarly, you may not make your single an electronic subscription available on a network (without obtaining a network site license) because that would give individual copies to multiple network users. The sharing of login credentials by individual subscribers or the provision of subscription-only materials to those whose names are not specified in the account record of a subscription is considered a violation of these Terms of Use.

Discounts for multiple (group), or site licenses are available to those who wish to add users or an entire team to a BMI subscription or single-use product. For group or site license customers, Beer Marketer's Insights reserves the right to request an annual report of the distribution names and email addresses for each recipient. A multiple copy subscription agreement allows you and your company to have the agreed upon number of issues of the publication(s).

Please note the following: 

1. Except as specifically provided below, You may not allow others in your firm to use the Content— any data or information from BMI databases or publications; 
2. You may not permit others to log in with your user name or password; and 
3. You may not distribute, modify, transmit, reuse, repost, resell, or use the Content, whether accessed via e-mail or online, except when specifically agreed upon in a separate group or site license agreement. 

Contact BMI should you have any questions regarding your current or proposed usage. To discuss a license solution that best suits your firm, please contact BMI at This email address is being protected from spambots. You need JavaScript enabled to view it. or 845-507-0040. 

USER LICENSE AGREEMENT AND LIMITATION OF WARRANTY 

1. License agreement. Content published by BMI is protected by copyright law. Conditioned upon your compliance with all of the terms of this ULA (including payment of the applicable subscription fee) and subject to all of the limitations noted above and below, BMI grants you access to specific information in its online databases and e-mailed, online/printed content at BeerInsights.com (the Content). This is a binding legal agreement. If You do not wish to consent to one or more of these terms, do not proceed or access the Content. You may contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. with any questions before proceeding. By proceeding, You consent to all conditions of this ULA. 
2. Scope of license and Limitations of Use. The ULA permits You to access and use the Content for your own benefit. A single newsletter subscription or report purchase entitles you to have one copy of the publication at any one time. 

A single copy subscription agreement allows you and your company to have only one issue of the publication. This means that you may only have one copy at any one time. Electronic subscribers must also supply email addresses that match the subscriber's name and company, unless a site license or multi-user contract is set in place.  No general inbox addresses or substitutions will be allowed. Online access to newsletter articles will be available immediately following online subscription purchases paid by credit card; Bill Me customers will receive online access the next business day following payment receipt.

Books & Special Reports: All of our publication are copyright protected. The purchase of one book or special report is intended for a single user and entitles the purchaser to a single electronic copy on a device at any one time, and one printed hard copy of the downloadable report. No part of the publication may be reproduced or re-transmitted ̶ including by e-mail forwarding or placement on an intranet, even for internal use ̶ without our permission. You may not send your ePub to other people or put the files on servers where others can read or access this content.

Webinars:  All Beer Marketer's Insights Webinars and related downloadable materials are copyright protected. The purchase of webinar entitles a single registrant to participate in the live and/or recorded webinar presentation, and to maintain one electronic copy on a single device and one printed hard copy of the downloadable materials at any one time. One copy of the supplemental material is intended for a single user. No part of the webinar or its related materials may be reproduced or re-transmitted - including by e-mail forwarding or placement on an intranet, even for internal use - without our permission. You may not send your webinar recording or supplemental publication materials to other people or put the files on servers where others can read or access this content.

3. Limited copying permitted. You may download into electronic storage and print a single hard copy of the Content, and you may use the Content for your personal or professional use for a project prepared by You. You cannot research on behalf of a firm or individual for whom you work that then delivers your work product to its client, a third-party client. Further, this single license is for your use only, not for interoffice use. Multi-seat licenses are available for these purposes. Additionally, You agree that You will not attempt to download, either in electronic or in hard copy format, more than one (1) copy of BMI’s publication(s). You further agree not to utilize the online content by retrieving information using an automated device, script, bot, spider, crawler, or scraper. 
4. Redistribution prohibited. As the licensee, You may not distribute, retransmit, repost, resell, modify or use the Content without BMI’s written permission. Likewise, you may not place BMI publications or content on an intranet.  Users may print or reproduce discrete portions (up to one paragraph or four sentences, whichever is greater) of BMI articles published on this site, solely for purposes of commentary or analysis, so long as proper credit is given to BMI by inclusion of the phrase "Used with the permission of Beer Marketer’s Insights, https://beerinsights.com." No user is authorized to change the material or the meaning of the BMI material. If these conditions are observed, BMI will consider the reproduction to be "fair use";
5. Your password. A license may not be physically or electronically shared or used concurrently on different computers (PCs, servers, Intranets, etc.). You agree that You may not permit any other person or entity, including your fellow employees or employer, to use your password for the purpose of accessing the Content, nor may You use your password to access the Content for anyone else except as described herein. You are solely responsible for maintaining the confidentiality of your password, and You agree to make all reasonable efforts to do so. You further acknowledge that BMI may use third-party tracking software to ensure accurate electronic delivery and copyright compliance. This software may collect and forward to BMI technical information from any computer that accesses the Content, as well as information regarding the usage of the Content by the receiving computer. 
6. Subscription term. Your license will continue as long as your account is in good standing, provided that You comply with the terms and conditions of the ULA. BMI may terminate your subscription, the ULA, and your access to the Content for any reason or no reason effective upon written notice if we tender a prorated refund of any fee You have paid. BMI reserves the right to restrict, suspend, or terminate the ULA and your access to the Content, in whole or in part, without notice and without refund, in the event of any breach by You of any term of this ULA (for example, by providing access to the site to unauthorized persons or by redistributing your subscription without a group or multi-seat license). 
7. Limitation of warranty. BMI gathers its data from sources it considers to be reliable. Although we take every possible precaution in the preparation of the products we offer, BMI offers the Content “as is” and disclaims all warranties, express and implied, including the implied warranties of merchantability and of fitness for a particular purpose with respect to any information contained on, accessible through, or derived by You from the Content. BMI likewise disclaims any and all liability to You arising out of interruption or damage to your computer system or software as the result of accessing or otherwise using the Content. A user's use of the BMI website, and any reliance on any material published or transmitted by BMI, is at the user's own risk. BMI neither warrants nor represents that the Content will enable You to achieve any particular result or outcome, legal, economic, educational, or otherwise. BMI will not be liable for any incidental, indirect, consequential, or special damages of any kind, including lost revenues, lost profits, or loss of data arising out of your use of our materials or this site. In the event that any of the foregoing limitations and disclaimers is ineffective, You agree that our maximum liability to You shall be the total of the fees that You have paid to us in connection with your access to the Content. The remedies available to You against BMI under this agreement are exclusive. 
8. Links. The BMI website and publications contain links to other Internet sites. These links are not endorsements of those sites and/or any products or services in such sites, and no information in such sites has been endorsed or approved by BMI.
9. Disputes. You agree that any dispute arising from, relating to, or in any manner connected with this ULA shall be construed under and resolved in accordance with the laws of the State of New York, exclusive of its choice of law principles. Any such dispute shall be litigated only in the state or federal courts of New York, to the personal jurisdiction of which You hereby consent. If You are a subscriber outside the United States or a governmental subscriber, You agree that the remedy for any infringement of BMI’s intellectual property rights shall be an award of damages equivalent to the statutory damages recoverable under the United States Copyright Act, 17 U.S.C. § 501 et seq. 
10. Severability. If for any reason a court or other tribunal of competent jurisdiction finds any provision of these Terms of Use, or portion thereof, to be unenforceable, that provision shall be enforced to the maximum extent permissible so as to effect the intent of the Terms of Use, and the remainder of these Terms of Use shall continue in full force and effect.
11. Complete Agreement; Revisions. This ULA constitutes the entire agreement between You and BMI with respect to the Content and supersedes all prior agreements, whether written or oral, with respect to the subject matter hereof. BMI may, at any time, revise this ULA. You will be required to agree with all revised versions, if any, before You are permitted access to the product again. Your continued use of the Content following notice of any revision to this ULA shall be conclusively deemed an acceptance of all such modification(s). 

Last updated: August 31, 2021

 

Privacy Policy

Beer Marketer’s Insights (BMI) is proud of our reputation as the premier content provider in the beer and beverage industries. We are committed to protecting your privacy.  Any information you give us is held with care and security, and will not be used in ways to which you have not consented. We never rent or resell your personal information to third parties without your permission.  The information we collect is used to provide services to our customers.  We may also disclose your personal information as required by law such as to comply with a subpoena, or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

When you purchase any product on our websites, including BeerInsights.com, BevInsights.com and CraftBrewNews.net, or register for any BMI event or service, we automatically place you on our list to receive email and direct marketing pieces regarding updates about special offers, new products, and new services geared towards helping you in your business decision-making. If you do not wish to receive email updates, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. and type "remove" in the subject line and include the email address that you would like to remove. You can also follow the unsubscribe instructions that are outlined in email updates.

By accessing our publications, whether via our e-mail delivery service or on our website, you understand and agree that we may use tracking images or software to ensure accurate electronic delivery and copyright compliance. These collect and forward to us technical data and newsletter usage information from any computer that opens the e mail or online Content. 

Meeting attendance implies your consent to be photographed, filmed and/or otherwise recorded for use on the BMI website, in promotions or publications. You may not photograph or video meetings you attend without our prior consent.

Please note that the practices of Beer Marketer's Insights, Inc., its affiliates, and agents are governed by this online privacy policy ("Privacy Policy") as amended from time to time, and not the privacy policy in effect at the time the data was collected. This Privacy Policy does not govern privacy practices associated with offline activities, or other websites. 

 

Cookies and Other Tracking Technologies

BMI uses a feature of your Internet Web browser called a "cookie" to assign a unique identification to your computer. A cookie is a small text file stored on your computer's hard drive. A cookie cannot harm your computer, i.e. delete files, reformat your hard drive, etc. BMI uses cookies to retrieve your online shopping cart items. Cookies may keep track of your preferences and profile information, and may collect general usage information that does not include personal information. 

Advertising

Currently Beer Marketer’s Insights does not sell or display advertising on its site. As ad serving and optimization software is the source of much of the user tracking activity on the Internet, the fact that we do not have advertising on our site means we are likely to collect much less information about you and your browsing activities than most ad-supported sites that you visit.

Web beacons

Our Web pages and electronic publications may contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our products, customer communications and marketing campaigns.

Our Web pages may also contain electronic images known as Web beacons (sometimes called single-pixel gifs) that may be set by BMI or by our third-party partners. Web beacons are used along with cookies to compile aggregated statistics to analyze how our products and site are used. Like most website operators, BMI may collect information generated when you visit its website. This may include users’ IP addresses, page views and other clickstream data.  

To help manage our email newsletters, we may use third-party services to ensure accurate electronic delivery and copyright compliance. Such services collect and forward to us certain technical information from any computer that opens the email newsletters. In addition, they collect and report information regarding the usage of the newsletter by a receiving computer.

Links to Other Web Sites

Our Site includes links to other Web sites whose privacy practices may differ from those of BMI. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any Web site you visit. Links included in our publications or website are not endorsements of those sites and/or any products or services in such sites.

Credit Card Processing

If you purchase a paid subscription on our website using a credit card, Beer Marketer’s Insights will not store your credit card information; that information will instead be fully encrypted and stored with full PCI compliance by our credit card processor.

Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

 

Fees and Payments 

Current subscription fees are posted at www.BeerInsights.com. By subscribing, you agree to pay the Subscription Fees at the rates in effect when the subscription was begun or renewed. All fees and charges are nonrefundable, except that Beer Marketer's Insights offers a 100% satisfaction guarantee for newsletter subscriptions such that we will refund the unfulfilled portion of any subscription upon written request. Renewal fees may change, but the subscriber will not be responsible for new fees unless s/he renews. Multiple copy discounts and site licenses may be available. Please contact us for rates and information. To change the billing address or method, please contact us at (845) 507-0040. Payments can be made by check (drawn on a US financial Institution), credit card, wire transfers or ACH.  Please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. to request our banking information for ACH and wire transfer payments.  Group discounted subscriptions are subject to a 3.5% credit card processing fee as indicated on the invoice.

 

Renewal 

For credit card customers who request automatic renewal, we will continue your subscription as long as you wish without interruption, unless you tell us otherwise. Before the start of your new term, we will simply charge your credit card at the rate then in effect. We will notify you in advance of prevailing rates and timing of the charge so you can make any necessary changes. If we cannot charge your credit card we will send you a bill. Subscriptions will be cancelled after the 4th week of nonpayment after the expiration date.  Should you choose to renew the subscription, it will be prorated to include the prior 4 weeks received. You can cancel at any time by sending your request to Beer Marketer's Insights at 49 E Maple Ave., Suffern, NY 10901, by sending your request via e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it., or by calling (845) 507-0040. 

 

Return/Refund Policy 

At BMI, we strive to provide 100% customer satisfaction. If, for any reason, you are not satisfied with your Beer Marketer's Insights purchase, please call (845) 507-0040, or contact us via e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..

Simply stated, we stand behind our products. We believe they are the best in the industry. If the product you purchased from Beer Marketer's Insights is not what you expected, please let us know. We will gladly refund the unused portion of any subscription upon request.

E-Pubs and data files are non-refundable once delivered.

Webinar payments are non-refundable, however those with scheduling conflicts may transfer attendance to another person with 48 hours notice, or registrants may view the webinar recording after the live event.

Seminar payments are fully refundable, less a $200 administrative fee, until 30 days before the start of each event. Until 30 days before the start of the event, you may apply your registration fee to another seminar or subscription fee(s) of your choice within 12 months. Please note that no-show registration fees and cancellations within 30 days of the event will not be refunded or applied elsewhere. Substitutions may be made at any time. Payments for webinars and meetings are required in advance of the event.