Beer Marketer's Insights
Copyright Notice and Disclaimer
Copyright Notice
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As described in the Limitations of Use section of the Subscriber Agreement, a single newsletter subscription allows you and your company to have one copy of the newsletter issue at any one time.
It is against the law (federal copyright law 17 USC 101 et seq.) to copy, fax or electronically transmit our publications - including by email forwarding - without our permissions. We request that subscribers advise their staffs of the law and of potential financial penalties that can result from illegal copying by any method.
Editorial Address: 49 E Maple Ave, Suffern, NY10901. Phone (845) 507-0040 Fax (845) 507-0041. Copyright violations will be prosecuted.
Beerinsights.com Disclaimer
While we strive for the highest standards of accuracy, we do not warrant that this website, or access to it, will be free from error. The content on this website is available "as is." There may be delays, omissions, interruptions and inaccuracies in the information and other content made available. Furthermore, we cannot guarantee that this website (or materials that may be downloaded from it) do not contain such destructive features as computer viruses. We are not liable for any damages or harm attributable to such features. You use this site, and the materials available through it, solely at your own risk. We disclaim all warranties, express and implied, with respect to any information contained on, accessible through, or derived by you from this site. We likewise disclaim any and all liability to you arising out of interruption or damage to your computer system or software as the result of using this site.
Privacy Policy
Beer Marketer’s Insights (BMI) is proud of our reputation as the premier content provider in the beer and beverage industries. We are committed to protecting your privacy. Any information you give us is held with care and security, and will not be used in ways to which you have not consented. We never rent or resell your personal information to third parties without your permission. The information we collect is used to provide services to our customers. We may also disclose your personal information as required by law such as to comply with a subpoena, or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
When you purchase any product on our websites, including BeerInsights.com, BevInsights.com and CraftBrewNews.net, or register for any BMI event or service, we automatically place you on our list to receive email and direct marketing pieces regarding updates about special offers, new products, and new services geared towards helping you in your business decision-making. If you do not wish to receive email updates, please send an email to
By accessing our publications, whether via our e-mail delivery service or on our website, you understand and agree that we may use tracking images or software to ensure accurate electronic delivery and copyright compliance. These collect and forward to us technical data and newsletter usage information from any computer that opens the e mail or online Content.
Meeting attendance implies your consent to be photographed, filmed and/or otherwise recorded for use on the BMI website, in promotions or publications. You may not photograph or video meetings you attend without our prior consent.
Please note that the practices of Beer Marketer's Insights, Inc., its affiliates, and agents are governed by this online privacy policy ("Privacy Policy") as amended from time to time, and not the privacy policy in effect at the time the data was collected. This Privacy Policy does not govern privacy practices associated with offline activities, or other websites.
Cookies and Other Tracking Technologies
BMI uses a feature of your Internet Web browser called a "cookie" to assign a unique identification to your computer. A cookie is a small text file stored on your computer's hard drive. A cookie cannot harm your computer, i.e. delete files, reformat your hard drive, etc. BMI uses cookies to retrieve your online shopping cart items. Cookies may keep track of your preferences and profile information, and may collect general usage information that does not include personal information.
Advertising
Currently Beer Marketer’s Insights does not sell or display advertising on its site. As ad serving and optimization software is the source of much of the user tracking activity on the Internet, the fact that we do not have advertising on our site means we are likely to collect much less information about you and your browsing activities than most ad-supported sites that you visit.
Web beacons
Our Web pages and electronic publications may contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our products, customer communications and marketing campaigns.
Our Web pages may also contain electronic images known as Web beacons (sometimes called single-pixel gifs) that may be set by BMI or by our third-party partners. Web beacons are used along with cookies to compile aggregated statistics to analyze how our products and site are used. Like most website operators, BMI may collect information generated when you visit its website. This may include users’ IP addresses, page views and other clickstream data.
To help manage our email newsletters, we may use third-party services to ensure accurate electronic delivery and copyright compliance. Such services collect and forward to us certain technical information from any computer that opens the email newsletters. In addition, they collect and report information regarding the usage of the newsletter by a receiving computer.
Links to Other Websites
Our Site includes links to other Websites whose privacy practices may differ from those of BMI. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any Web site you visit. Links included in our publications or website are not endorsements of those sites and/or any products or services in such sites.
Conversion Factors and Definitions
Conversion Factors and Definitions
Bbl = Beer Barrel. The standard unit for reporting beer shipments in the USA.
hL = Hectolitre. The standard unit for reporting global beer shipments.
Conversion Factors
1 Bbl = 31 gallons
1 Bbl = 3968 ounces
1 Bbl = 13.778 cases
1 Liter = 0.26418 gallons
1 hL = 0.852 Bbl
1 case = 24 12-oz. beers
Definitions
Taxpaid shipments = domestic beer shipments to 50 states
Tax-free shipments = export shipments to foreign countries and tax-free shipments to US possessions, as well as military bases
Shipments = domestic brewer's taxpaid shipments of beer in US, no-alcohol brews, imports and malternatives
STRs = Sales-to-retailers
C-stores = convenience stores
Supers = supermarkets