Beer Marketer's Insights

Beer Marketer's Insights

09/25/2006

PRESS CLIPS...

PRESS CLIPS: Bev Billionaires; Rehab Checks into LohanTwo bev notables were tied for #354 on Forbes 400 list of rich people.Starbucks chmn Howard Schultz and former bottler Marvin Herb each have estimated net worth of $1.1 bil, according to Forbes.Marvin had worked at PepsiCo before starting up Coca-Cola Bottling Co, which he sold to Coca-Cola Enterprises last yr for $1.4 bil.This is 1st yr in which tycoons had to be worth $1 bil to make list…Does it get any better than this, product-placement-wise?  Current issue of People, in Star Tracks section, shows actress Lindsey Lohan with bandaged fractured wrist and other hand brandishing can of Fuze’s Rehab.  Under headline “Doctor’s Orders?” caption describes Lindsey as getting “a taste of her own medicine – a mystery beverage called, yes, Rehab – in Hollywood on Thursday.”

San Miguel in Talks to Sell Bottling Operation to Coke San Miguel Corp is in talks to sell its 65% stake in Coca-Cola Bottlers Philippines Inc to Coca-Cola Export Corp, a unit of Coca-Cola. The cos have been in talks since July when their JV expired; Coke has expressed interest in getting majority control of Philippines bottler, looking to up its stake from 35% to 52%. Now San Miguel, citing

DISTRIBUTION/RETAIL DEALS: Who

WaddaJuice Wins Several Snapple Houses with Expanded Line WaddaJuice, exploiting schools

Leventhal Quietly Exits Coke/Danone Venture for Headhunter Role Eric Leventhal, who played aggressive role in reinventing Dannon yogurt brand before moving to Atlanta-based post marketing Evian and Dannon water brands, has quietly left the operation for exec recruiter job in Stuart Spencer

Dannon Aims to Crack Reinforced-Water Biz with Popular Lite

09/28/2006

Pepsi

Pepsi

09/28/2006

PRESS CLIPS...

PRESS CLIPS: Coke Seen Leveraging Odwalla for Enhanced Water Line; Can Anyone in This Country Multiply 80 Calories by 2.5 Servings? No Wonder We

Study Links Soft Drinks with Hyperactivity in Teens Study of 5,000+ Norwegians aged 15-16 yrs old found

DEALS: Emigrant Closes on Investment in Zola Acai; Pepsi Wins Golden Corral As anticipated, Emigrant Capital has closed on investment in Zola Acai (BBI, Sept 22), maker of Zola Power Acai bevs using hi-antioxidant Brazilian superfruit. Deal gives Emigrant Capital executive partner Zal Stalowir a seat on Zola board; Zola

 

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