Beer Marketer's Insights
PEOPLE...
PEOPLE: Robeks Names Permanent CEO; Numi Brings in Clorox Vet Smoothie franchise co Robeks Corp named Sheri Miksa as prexy/ceo, replacing interim prexy/vice chmn Tony Gioia. Prior to joining Robeks, Sheri was prexy/ceo of Rubio’s Restaurants. She also has held exec roles at Seattle Coffee Co, Taco Bell and Frito-Lay … Numi Organic Tea, launched by Oakland, Calif-based bro-and-sis team, has brought in 22-yr Clorox veteran as new prexy. At Clorox, Harlen Springer had managed sales orgs in grocery, food service and Brita water filter operations. He also has served as vp/sales and vp/marketing at Lipton Food Service, along with stints at Del Monte Foods and greeting card maker Portal Publications. Growing co was founded by Reem and Ahmed Rahim, who had backgrounds in the arts and running coffee shops in Europe, respectively.
NACS: Amid Energy Carnival, New Owners...
NACS: Amid Energy Carnival, New Owners Restage Bookoo with Arenacross Sponsorship and Tighter Focus on Retail Tho Natl Assn of Convenience Stores expo in Las Vegas boasted diverse roster of bev players, from Coke to hangover cures, the stars again were energy drinks, drawing continuous throngs to sprawling booths filled with cars, fighters and scads of leggy women. Among the majors, Red Bull used sober display to unveil new 12-oz can (BBI, Oct 3) and few surprises were seen at rollicking
Celsius Expects Enviga Launch...
Celsius Expects Enviga Launch to Simplify Own Efforts Not surprisingly, husband-and-wife creators of Celsius
NACS: Pepsi Looks to Energize SoBe...
NACS: Pepsi Looks to Energize SoBe with Better-for-You Essential Energy Pepsi-Cola North America, which has seen its energy share erode in recent mos, is joining ranks of marketers making play for better-for-you segment with natural subline called SoBe Essential Energy due in mid-Jan. With majority of consumers put off by macho posturing and arcane ingredients of conventional energy drinks, Pepsi is positioning all-natural Essential Energy as
PepsiCo Profits Up Despite Cost Pressures
PepsiCo Profits Up Despite Cost Pressures PepsiCo reported 9% increase in net revenues to $8.95 bil in 3d qtr, up from $8.2 bil. Net profits jumped 71% to $1.48 bil, or 88 cents per share, beating expectations of about 86 cents from Wall St. Excluding impact of tax charge from 05, EPS increased by 12% in qtr. Boost from 3d qtr puts net income up 30% YTD with net revs up 10% and oper profit up 9%.
BEV DROPLETS...
BEV DROPLETS: Bev Whale and Minnow Make State Dept Short List 2 bev players made list of 12 finalists for State Dept’s 06 Award for Corporate Excellence. Despite pr woes in India and Colombia, Coca-Cola got a nod for building schools and shelters and providing “micro-training” in Mexico. Meanwhile, tiny acai-bev marketer Sambazon was recognized for promoting sustainable development in Brazilian rainforest, where it cultivates its berries and recently opened new plant. Sambazon was only minnow on list dominated by likes of Chevron, Kerr McGee, Microsoft, Pfizer and Motorola. Dept will announce 1 or more winners on Nov 6.
PRESS CLIPS...
PRESS CLIPS: Perrier Plays Name Game; Disney Looks to Slim Down In what is viewed as branding heresy, Perrier is poking fun at its iconic name in ads aimed at winning new consumers. Playing on
EXPO EAST/NACS NEW PRODUCT DROPLETS
EXPO EAST/NACS NEW PRODUCT DROPLETS: Coke Consolidated Unveils Respect; Sambazon Enters Juice Arena, Smirnoff Improves on Spring Water Under name BYB Brands, Coca-Cola Consolidated had big booth at NACS show as it diversifies from role as #2 US Coke bottler to marketer seeking distribution of its own brands. Co displayed Cinnabon and Respect brands, both purchased from Larry Trachtenbroit
EXPO EAST: On Montmorency Cherry Front...
EXPO EAST: On Montmorency Cherry Front, One Enters, Another Restages With antioxidants the rage among some consumers, marketers of antioxidant-rich Montmorency cherries have been mustering catchy names to get into the act. Expo East witnessed debut of Cherrish brand even as last year