Beer Marketer's Insights
While overall malt bev biz in US trending up 1%+ so far this yr, AB continues to outperform major domestic competitors. Total US shipments up estimated 1% in 2d qtr, 1.5% for 6 mos. A lot of that increase: malternatives, especially Smirnoff Ice and new-brand rollouts. Traditional beer biz barely up so far this yr even as imports gained estimated 6-7% (up 7% thru May). For 12 mos, US biz still up less than 1%; imports up 5.5%.
AB was sole gainer among top-4 brewers in 2d qtr and only major brewer ahead for 6 mos and 12 mos. Up 550,000 bbls, 2.1% Apr-Jun. Picked up 900,000 bbls, 1.8% for 6 mos. AB reported sales-to-retailers (STRs) up 2% YTD thru 1st week of July to tease out effect of Jul 4 "timing differences" this yr vs last yr. (Buy-in was earlier last yr.) For 12 mos, AB up 1.3 mil bbls, 1.3% and up 0.3 share to 48.8. Miller trend reversed in 2d qtr: shipments down estimated 260,000 bbls, 2.3%, following 150,000-bbl gain in 1st qtr, flat 4th qtr 2001. For 6 mos, Miller off 0.5% despite rollout of 3 malternatives; its beer biz down estimated 2-3% during period. PM didnt report Millers STR trend in 2d qtr, but STRs down 2.6% in 1st qtr. For 12 mos, Miller lost about a half-share to 19.5.
Coors US/export biz nothin to shout about either. Down slightly Jan-Jun. And Coors STR trend softened in 2d qtr: it was flat (adjusting for Jul 4) following 1.4% gain in 1st qtr. Coors shipments off 190,000 bbls, 0.8% for 12 mos; share off 0.2. Dipped back below 11. Since string of 4 qtrs when Coors averaged 6% growth (4th qtr 99 thru 3d qtr 2000), Coors down 200,000 bbls, 0.5%, over last 7 qtrs. (Coors worldwide volume, including UK acquisition, up 3.9 mil bbls, 33% Jan-Jun to 15.4 mil bbls; Carling biz growin in UK.) Pabst dropoff in 2d qtr similar to 1st qtr: off estimated 3% so far this yr. "All Other" domestic brewers down slightly in 2d qtr, up about 2% for 6 mos. That includes Boston gain (75,000 bbls for 6 mos) and malternative production at Diageos Pennsy plant. Import growth slowed to mid single-digits in 1st half, we estimate, as Corona price increase kicked in. Modelo 2d-qtr exports from Mexico up about 5%; FEMSA exports up about 6%. Modelo gained double-digits for 6 mos vs 7% for FEMSA.
Shipments(000) |
Chg Shipments(000) |
Chg Shipments |
Chg |
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| 2d 02 | 2d 01 | bbls | % | 6mos 02 | 6mos 01 | bbls | % | 12mos 02 | % | |
| AB | 26,850 | 26,300 | 550 | 2.1 | 51,700 | 50,800 | 900 | 1.8 | 101,325 | 1.3 |
| Miller | 11,190 | 11,450 | -260 | -2.3 | 20,915 | 21,025 | -110 | -0.5 | 40,453 | -1.7 |
| Coors | 6,371 | 6,413 | -42 | -0.7 | 11,501 | 11,519 | -18 | -0.2 | 22,725 | -0.8 |
| Pabst | 2,490 | 2,600 | -110 | -4.2 | 4,640 | 4,800 | -160 | -3.3 | 9,190 | -6.6 |
| Other Dom | 3,679 | 3,712 | -33 | -0.9 | 6,904 | 6,761 | 143 | 2.1 | 12,362 | 0.7 |
| Dom Total | 50,360 | 50,265 | 95 | 0.2 | 95,250 | 94,515 | 735 | 0.8 | 185,235 | 0.2 |
| Imports | 6,700 | 6,283 | 417 | 6.6 | 11,974 | 11,262 | 712 | 6.3 | 22,603 | 5.5 |
| Total | 57,060 | 56,548 | 512 | 0.9 | 107,224 | 105,777 | 1,447 | 1.4 | 207,838 | 0.7 |
| (Exports) | 1,200 | 1,240 | -40 | -3.2 | 2,150 | 2,235 | -85 | -3.8 | 4,465 | -3.4 |
| US Total | 55,860 | 55,308 | 552 | 1.0 | 105,074 | 103,542 | 1,532 | 1.5 | 203,373 | 0.8 |
| Note: Brewer figures are shipments in US plus taxfree/exports. Coors excludes UK biz. | ||||||||||

