Major Brewers' and Importers' Media Spending
All $$ figures 000
	12 Mos
	2009	2008	$ chg	% chg
Bud	85,852	109,135	23,283	-21.3
Bud Light	187,390	167,708	19,682	11.7
Bud Select	9,994	7,027	2,967	42.2
Bud Lt Lime	28,488	34,934	-6,446	-18.5
Bud Misc	29,475	21,783	7,692	35.3
Busch/Lt	1,481	2,508	-1,027	-40.9
Michelob	52,949	47,273	5,676	12.0
Other	56,616	64,637	-8,021	-12.4
AB	452,245	455,005	-2,760	-0.6
Lite	118,413	107,798	10,615	9.8
MGD/GDL	32,605	21,997	10,608	48.2
High Life/Lt	12,367	20,588	-8,221	-39.9
Miller Chill	7,143	15,398	-8,255	-53.6
Coors Lt	123,167	105,844	17,323	16.4
Coors	6,793	17,118	10,325	-60.3
Keys Fam	2,643	3,479	-836	-24.0
Other	39,369	39,421	-52	-0.1
MillerCoors	342,500	331,643	10,857	3.3
Modelo	55,560	60,682	-5,122	-8.4
Heineken	96,427	90,066	6,361	7.1
Boston	28,512	31,289	-2,777	-8.9
Labatt USA	3,618	4,276	-658	-15.4
Diageo	22,510	18,822	3,688	19.6
Mike's	8,767	9,055	-288	-3.2
Top Suppliers	1,010,139	1,000,838	9,301	0.9
Others	11,637	11,636	1.0	0.0
Total	1,021,776	1,012,474	9,302	0.9